Following immense growth as a creative as well as the opportunity to showcase her work at the Hamptons Fine Arts Fair, Lori Kingsley decided it was time for a brand revamp.

I was tasked with crafting a new brand identity for Lori’s company: high-end and vibrant, encompassing the love and positive energy poured into each piece.

This rebrand was intended to help Sweet Life stand out, but also re-introduce the work into the world from a brand new light, providing a more symbolic way to connect with Lori and the unique value of all of her pieces.