Following immense growth as a creative, as well as the opportunity to showcase her work at the Hamptons Fine Arts Fair, Lori Kingsley decided it was time for a brand revamp.

I was tasked with crafting a new brand identity for Lori’s company: high-end and vibrant, encompassing the love and positive energy poured into each piece. In addition to the full rebrand, I also built a custom e-commerce website from the ground up, creating a seamless digital experience that reflects the spirit of Sweet Life and allows her artwork to shine online.