
Letwork
2025
Art Direction UX Design Brand Identity & Iconography
Course / Innovation and Entrepreneurship in Europe
Co-founders: Josie Wilhem, Gabe Knopf, Leah Levoie
In this course, my group and I were prompted to identify a problem based on trending customer needs. We then developed hypotheses about customers and tentative solutions, validating them through surveys and interviews. Finally, we created a MVP for our solution through explainer videos, websites, and app design. This was later tested and validated with the public.
To conclude, we pitched our startup idea to investors and serial entrepreneurs who gave us candid, constructive feedback.



