In this course, my group and I were prompted to identify a problem based on trending customer needs. We then developed hypotheses about customers and tentative solutions, validating them through surveys and interviews. Finally, we created a MVP for our solution through explainer videos, websites, and app design. This was later tested and validated with the public.

To conclude, we pitched our startup idea to investors and serial entrepreneurs who gave us candid, constructive feedback.

Moving forward, my co-founder Leah Lavoie and I decided to transform this product into reality. We are now in the process of building out our app and web application alongside software developers, with the product predicted to go to market in the next couple weeks.